VETA SHARPENS FOCUS ON SMALL TOWN EMPOWERMENT
* Launches VetaOne to enhance employability of youth in cities with
1-lakh plus population *

• Aims to set up 200 VetaOne centres by end-2009 in the states of Tamil Nadu, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Madhya Pradesh and Uttar Pradesh in first phase
• Bets big on the franchisee model

Chennai, May 14, 2008: With a successful footprint in towns with 4-lakh plus population, Veta, Asia’s largest Spoken English Training Academy and a brand owned by Amoha Education (P) Ltd., today announced the launch of VetaOne, its new venture aimed at building India from the grassroots level. With VetaOne, Veta plans to emulate its success in towns with 1-lakh plus population.

Announcing the launch, Major K. V. Rajan, Executive Director, Veta said, “Today the socio-economic scenario in our semi-rural landscape is far from satisfactory. There is rampant unemployment and people are largely dependant on non-permanent earning opportunities. Nevertheless, we can definiety see a positive attitude developing among the people in these towns. They are waking up the importance of speaking and using good English. With this kind of culture as the backdrop, we, with our expertise as the market leaders in spoken English Training in India, can train the people of these towns to speak fluent English, thus empowering them to face the challenges posed by the booming economy as they migrate from small town India to bigger cities in pursuit of employment”.

Why VetaOne?

Small town India is today flying really high. With growing awareness among the youth and their parents, and the increasing admiration for newer and greener pastures, small town students nowadays are embracing growth oriented professions with open arms. Such professions are no more considered glamorous career lines meant only for metro-bred youth.

Small town students are today becoming pilots, fashion designers, cricket players, software professionals, and pursuing various other such career oriented opportunities. They aspire to lead decent lifestyles and to keep up with changing times.

But at the same time, thousands of people who aspire for such aspirational jobs at various organisations fail to make it as they lack good English speaking skills. The conversion rate, i.e. the ratio of the total number of applicants to the number of applicants who meet the requirement on spoken English skills for such jobs is usually very low. Rejection on the basis of Spoken English skills represents the largest rejection rate in the entire recruitment process.

VetaOne aims to cater to this segment of small town aspirations. And as the tagline goes - ‘English for Everyone’, VetaOne comes with the promise of employability enhancement for the small town youth with good command in spoken English.    

Opportunity for franchisees

With a goodwill built over 27 years, a franchisee of VetaOne would be an enterprise in itself. “With excellent guidance and support from the management, VetaOne promises to be a lucrative opportunity for those who have entrepreneurial drive and enthusiasm to set up their own business, in these small towns” says Rajan.

Veta advantage

Veta today offers customised courses for various levels of learners. Similarly, the course material for the VetaOne course would be original content developed and prepared by Veta. The course will have customised content relevant to the needs of the students of that particular course. The content will be constantly modified and updated according to changing trends in communication.

The study material package, developed by a panel of experts at Veta, would train the students in everyday structures and vocabulary. The study material includes a lot of “Do it yourself” home study units and gives a definite practice in the language.